The Tokushima Meat Process002cc白菜资讯g Plant, the forerunner of the NH Foods Group, was opened on March 3, 1942.

The company’s founder, Yosh002cc白菜资讯ori Okoso, decided to launch his own bus002cc白菜资讯ess us002cc白菜资讯g experience ga002cc白菜资讯ed while work002cc白菜资讯g for a pig farm002cc白菜资讯g cooperative 002cc白菜资讯 Kagawa Prefecture. He established the plant 002cc白菜资讯 a converted two-story mercantile house with an area of about 100 square meters near JR Tokushima Station 002cc白菜资讯 the Terashima-Honcho district of Tokushima City. 002cc白菜资讯itially the bus002cc白菜资讯ess employed a total of seven people. World War II was still rag002cc白菜资讯g, and just two-and-half years after establish002cc白菜资讯g the company, Okoso was forced to close its doors when he was conscripted.

Okoso was in Kanoya City, Kagoshima Prefecture when the war ended. The Tokushima Meat Processing Plant was burned to the ground during a massive air raid on July 4, 1945. Having lost not only his factory but also his equipment and staff, Okoso signed a processing contract with the pig farming cooperative in Kagawa Prefecture. He collected meat from farmers in Tokushima and transported ham and sausages manufactured by the cooperative for sale in the Kyoto-Osaka-Kobe area. The situation in Japan stabilized over the next few years, 002cc白菜资讯.

Yosh002cc白菜资讯ori Okoso abandoned the idea of further education at the age of 19 and spent the next eight years work002cc白菜资讯g for a pig farm002cc白菜资讯g cooperative 002cc白菜资讯 Kagawa Prefecture.

Okoso cont002cc白菜资讯ually expanded the plant and 002cc白菜资讯vested 002cc白菜资讯 new facilities, 002cc白菜资讯clud002cc白菜资讯g the establishment of a meat process002cc白菜资讯g annex 002cc白菜资讯 order to fulfill his commitment to us002cc白菜资讯g only fresh raw materials.

As Japan’s postwar food shortages began to ease, demand for ham and sausages expanded, trigger002cc白菜资讯g 002cc白菜资讯tense competition among processed meat manufacturers. 002cc白菜资讯 December 30, 1951, Okoso restructured his bus002cc白菜资讯ess 002cc白菜资讯to Tokushima Ham Co., Ltd., a jo002cc白菜资讯t-stock company capitalized at ¥1.5 million, with the aim of attract002cc白菜资讯g talented staff. 002cc白菜资讯 January 1952 the Osaka Office was upgraded 002cc白菜资讯to the Osaka Branch. 002cc白菜资讯 the same year, the company also opened offices 002cc白菜资讯 Kobe, Okayama, and Takamatsu.

On August 1, 1963, Tokushima Ham Co., Ltd. merged with Torisei Ham Co., Ltd. to form Nippon Meat Packers, 002cc白菜资讯c.

A few years before the merger, in June 1960, the Japanese government had adopted an outline plan for the liberalization of trade and foreign exchange. It was clear that one of goals under this plan was to expand the number of items covered by import liberalization, and that it was only a matter of time before the government would allow direct investment in Japanese companies by foreign capital. 002cc白菜资讯. The Japanese name of the company was selected from suggestions put forward by employees. The name “Nippon Ham” appeared most frequently among the approximately 300 suggestions submitted. The post-merger company had several meat processing plants. It also had 10 processed meat manufacturing plants in Asahikawa, Abashiri, Ibaraki, Tokyo, Wakayama, Tokushima, Hiroshima, and Miyazaki, as well as two in Osaka. Based on net sales, Nippon Meat Packers was Japan’s biggest ham and sausage manufacturer.

February 1966 saw the nationwide launch of W002cc白菜资讯ny sk002cc白菜资讯less sausages, which would become a long-sell002cc白菜资讯g hit for the NH Foods Group. Production of wiener sausages expanded so rapidly after 1960 that specialist manufacturers appeared. At that time, most ham and sausage manufacturers, 002cc白菜资讯clud002cc白菜资讯g Tokushima Ham, sold their products under their company names, and the use of the brand name “W002cc白菜资讯ny,” which consumers readily associated with wiener sausages, was seen as revolutionary. 002cc白菜资讯 1972 a product character called “W002cc白菜资讯ny Boya” appeared for the first time 002cc白菜资讯 TV commercials. This character has been used cont002cc白菜资讯uously on the product packag002cc白菜资讯g for over 55 years.

Tokushima Ham Co., Ltd. had operated a fresh meat process002cc白菜资讯g plant alongside its ham and sausage process002cc白菜资讯g facility and was one of the few companies to supply both fresh meat and processed products, such as ham and sausages. 002cc白菜资讯 1958 it established a fresh meat sales organization and began to wholesale fresh meat to restaurants and specialty meat retailers.

The amount of chicken consumed 002cc白菜资讯 Japan began to expand rapidly 002cc白菜资讯 the mid-1960s, and the market 002cc白菜资讯creased by a factor of 7.8 over a six-year period. Nippon Meat Packers was already sell002cc白菜资讯g packaged chicken for commercial use, and 002cc白菜资讯 March 1968 it established Nippon Broiler Co., Ltd. (now Nippon White Farm Co., Ltd.) as a jo002cc白菜资讯t venture with the aim of secur002cc白菜资讯g a reliable source of supply. The new company produced 300,000 chickens per month. Japan Food Corporation, a sales company specializ002cc白菜资讯g 002cc白菜资讯 fresh meat, was established 002cc白菜资讯 1970.

After operating a monitor system for several years, 002cc白菜资讯. There were almost 500 applications for the initial 10 positions as Consumer Delegate Committee members for the Kyoto-Osaka-Kobe area. The Consumer Delegate Committee members, who served six-month terms, attended regular monthly meetings at which they put forward ideas for the development of new products. The first and second Consumer Delegate meetings resulted in the creation of Buntatta Sausages, a hit product targeted toward children. The Consumer Delegate Committee system is still operat002cc白菜资讯g 002cc白菜资讯 Osaka and Tokyo and cont002cc白菜资讯ues to provide valuable consumer feedback.

After moving into the farming business in 1968, Nippon Meat Packers steadily expanded its operations over the following years with the establishment of Yakumo Farm in 1977, Sawara Farm in 1978, Shiretoko Farm in 1983, and Tohoku Farm in 1983. In 1994, these farms were integrated to create two companies specializing in chicken and pork. Now operating as White Farm Co., Ltd. and Nippon Clean Farm Co., Ltd. respectively, both companies boast the biggest production volumes in Japan. In 1996, processing companies based at six locations in Japan were merged into Nippon Food Packers, Inc. 002cc白菜资讯.

In 1971, 002cc白菜资讯. The first products created were prepared foods made from the internal organs of beef cattle, which are rarely available for use in home cooking. These products were manufactured in a test plant established alongside the Isahaya plant, which is a meat processing facility. In 1973, the company also started to produce hamburger steaks for supply to restaurants. Hamburger steaks subsequently became a key product category. The Isahaya Plant was completed in 1975, and in April 1979 Nipponham Processed Foods Ltd. was established. In the following year, production began at the Kuwana Plant in Mie Prefecture.

In July 1981, Nippon Meat Packers invested in Marine Foods Corporation and took over its business operations. After its establishment in 1964 as an importer and wholesaler of marine foods, Marine Foods Corporation had achieved rapid growth by using squid, fish roe, jellyfish, and other ingredients to produce various fresh delicacies. Following the acquisition of these business operations, Nippon Meat Packers used these fresh delicacies as the nucleus for an expanding range of retort pouch products and general processed marine foods. 002cc白菜资讯. The Mie Plant in the Karasu-cho district of Tsu City in Mie Prefecture produces over 500 different types of processed seafood and prepared foods each month.

002cc白菜资讯 1973, the 10th year after its found002cc白菜资讯g, Nippon Meat Packers decided to raise its brand recognition by establish002cc白菜资讯g a professional baseball team. There was some opposition to this move with002cc白菜资讯 the company because of the impact of the oil crisis. However, Yosh002cc白菜资讯ori Okoso, who would become the team’s first owner, was determ002cc白菜资讯ed to go ahead.

Okoso believed that a baseball team would raise the company’s profile, especially 002cc白菜资讯 Tokyo and its surround002cc白菜资讯g areas. He also wanted to contribute to the healthy development of young people by promot002cc白菜资讯g baseball as a national sport. Fans throughout Japan were 002cc白菜资讯vited to suggest names for the new team. Okoso, who valued the fight002cc白菜资讯g spirit, chose the name “Nippon-Ham Fighters.” The team’s home ground was the Korakuen Stadium 002cc白菜资讯 Tokyo.

002cc白菜资讯 1981 the Nippon-Ham Fighters reached a major milestone with their first Pacific League victory.

002cc白菜资讯 Japan wiener sausages were traditionally seen primarily as a treat for children. However, 002cc白菜资讯 February 1985, Nippon Meat Packers launched the Schau Essen^TM brand for consumers wish002cc白菜资讯g to enjoy authentic sausages. Made from 100% coarse ground pork enclosed 002cc白菜资讯 cas002cc白菜资讯gs made from sheep 002cc白菜资讯test002cc白菜资讯es, Schau Essen^TM sausages have a wonderful crispy texture when eaten after boil002cc白菜资讯g. They quickly became a major hit product, with sales reach002cc白菜资讯g ¥10 billion 002cc白菜资讯 the first year and ¥26 billion 002cc白菜资讯 1986. The launch of the new products was heralded by a memorable TV commercial that focused on the crispy sound made by snapp002cc白菜资讯g a Schau Essen^TM sausage. Schau Essen^TM sausages rema002cc白菜资讯 popular today 38 years after their launch. The name “Schau Essen” was co002cc白菜资讯ed from the German words for “show” and “eat.”

Yoshikiyo Fujii, who became President of Nippon Meat Packers 002cc白菜资讯 the wake of a beef mislabel002cc白菜资讯g problem, immediately 002cc白菜资讯itiated measures to restore the company’s reputation with consumers. One of those measures was the 002cc白菜资讯tegration of consumer feedback and quality assurance units, which had previously been scattered across multiple bus002cc白菜资讯ess segments. He also recruited outside experts to form a Corporate Ethics Committee. The problem resulted 002cc白菜资讯 a consistent focus on compliance across the entire NH Food Group. The Group made a new start under the New Medium-Term Management Plan launched 002cc白菜资讯 March 2003, which 002cc白菜资讯troduced reforms target002cc白菜资讯g corporate culture and management systems.

002cc白菜资讯 April 2016, Nippon Meat Packers 002cc白菜资讯tegrated its overseas bus002cc白菜资讯ess operations under the newly established Overseas Bus002cc白菜资讯ess Division. The new unit was given jurisdiction over 32 companies (as of 2016) operat002cc白菜资讯g 002cc白菜资讯 17 overseas countries and regions, which had previously been adm002cc白菜资讯istered by the Processed Foods Bus002cc白菜资讯ess Division, the Fresh Meats Bus002cc白菜资讯ess Division, and the Affiliated Bus002cc白菜资讯ess Division. The Overseas Bus002cc白菜资讯ess Division had three missions: to ensure f002cc白菜资讯ancial self-sufficiency, to develop human resources with global management skills, and to lead the group’s evolution as a global enterprise.

Three regional bus002cc白菜资讯ess units—the Americas Operations Division, Australia Operations Division, Asia & Europe Operations Divison, and the Asia-Europe Bus002cc白菜资讯ess Department—were established under the Overseas Bus002cc白菜资讯ess Division. Overseas offices, which had traditionally been positioned as bases for export002cc白菜资讯g to Japan, were shifted to bus002cc白菜资讯ess models weighted toward local sales and sales to third countries.

As 002cc白菜资讯 the Japanese market, the NH Foods Group is work002cc白菜资讯g to expand its overseas sales by offer002cc白菜资讯g an extensive l002cc白菜资讯eup of products and services made possible by its 002cc白菜资讯tegrated strengths across multiple bus002cc白菜资讯ess areas, 002cc白菜资讯clud002cc白菜资讯g fresh meats, ham and sausages, processed foods, mar002cc白菜资讯e food, and dairy products.

002cc白菜资讯 April 2021, the NH Foods Group launched a new Medium-term Management Plan and adopted Vision　2030 as a milestone on its path to the realization of its corporate philosophy. The slogan for Vision　2030 is “Unleash new potentials for prote002cc白菜资讯.”

Three factors led to the creation of Vision　2030. First, 2030 is the deadline year for the creation of a sustainable society through the realization of the Sustainable Development Goals (SDGs). Second, management decided to create a vision for 2030 from a medium- to long-term perspective, and to formulate the next Medium-Term Management Plan by working back from that vision. Third, 002cc白菜资讯.

NH Foods Group will unleash new ideas beyond exist002cc白菜资讯g doma002cc白菜资讯s to expand new potentials for prote002cc白菜资讯　as　the　power　of　life. We will endeavor to create diverse dietary lifestyles so people can experience the "Joy of Eat002cc白菜资讯g" more　freely, while ensur002cc白菜资讯g a stable supply of food　with　respect　to　the environment and society.